- Replace the technically and visually outdated e-shop with a modern platform
- Separate content (blog) from commerce — customers were confused about where they were
- Serve B2B partners with individual pricing without a Shopify Plus licence
- Automate fulfilment and eliminate manual work when dispatching orders
TONAK is one of the world's most significant headwear manufacturers. The company was founded in 1799 in Nový Jičín and still produces TONAK felt hats there today. The brand exports across Europe and overseas, serving two types of customers — B2C shoppers in the Czech and European markets, and B2B partners within the EU.
The transition met our expectations — B2B orders increased.
Dušan Adamec, Head of IT, TONAK
Guaranteed by the most experienced Shopify agency in the Czech Republic
Client goals
Main project challenges
The existing e-shop was falling behind both technically and visually. Content and commerce were entangled in a way that confused customers — they moved between sections unsure whether they were on the blog or in the shop. Every change ran into accumulated technical debt, making it slower and more expensive.
At the same time, TONAK needed to serve B2B partners with their own price lists and a different buying process — all within one e-shop, without Shopify Plus.
How the collaboration process worked
- Sounds Good Agency approached TONAK with a proposal to work together.
- TONAK decided without a tender, and the two teams started working together straight away.
- TONAK actively participated in development and handled part of the work in-house to optimise costs.
- Sounds Good acted as both technical partner and consultant — regular status updates and direct communication instead of a closed waterfall process.
- As part of the preparation, Sounds Good discussed the technical specification of the integration directly with the supplier of the LabelPrinter system.
Our main goals were a significant modernisation of the website, expanding the e-shop with new features (stock levels, promotional discounts, etc.), and a major improvement to the B2B section. Shopify combined with the SparkLayer app was a great help in achieving all of this.
increase in B2B orders
~ 20 %
Our collaboration with TONAK was open and partner-like from the start — the client was actively involved and handled part of the development in-house, so we didn't work as supplier and customer, but as one team. Thanks to that, the migration to Shopify went smoothly, and we managed to build full B2B without Shopify Plus as well as automated fulfilment. I'm glad we can keep moving the e-shop forward in this setup.
~ 20 %
increase in B2B orders
SparkLayer
app used for B2B functionality
LabelPrinter
automated fulfilment
Curious what numbers this could bring for you? Let's look at your e-shop
How Sounds Good can help you too
Discovery & strategy
We map your goals, technical landscape, and business needs. We design a solution architecture and roadmap that makes sense in terms of both priorities and budget.
Shall we take a look at your e-shop too?
Tell us which e-shop you run. We'll go through it and come back with a preliminary assessment of moving to Shopify: what can be migrated, what would have to be rebuilt, and how long it would take.
What our clients say about us...
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With Sounds Good we built on years of collaboration with their parent company Shopsys, and we remain satisfied to this day. Long story short: Sounds Good sounds good to me!
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We switched to Sounds Good from a competitor. What drew me most was the depth and level of their Shopify platform knowledge, including direct contacts at the source and insider information. At Econea.cz we have always pushed the boundaries of what Shopify can do, and we needed a partner who is truly on the technological edge. We do a lot of development in-house, but when we run out of steam or lose our way, we have a great partner.
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We were looking for an experienced partner for Shopify-based projects who could help us design and deliver more complex, non-standard requirements. These are B2B projects that required ERP SAP integration and consideration of the needs of wholesale partners accustomed to the previous platform. I appreciate the reliability of the project management and the expertise of the Sounds Good team.
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For our website migration from a previous platform, we needed a strong and reliable partner to help us discover the world of Shopify — and also one that could influence Shopify itself. Thanks to that, we were among the first in the Czech Republic to get Shopify Payments and other new features, and we can give feedback directly to the Shopify platform. Solutions from Sounds Good have always been tailored and thoroughly validated.
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We chose Sounds Good for their experience with Shopify and their ability to resolve things quickly and efficiently. We value most their proactive approach, technical know-how, and the fact that they understand e-commerce from a practical standpoint as well. The collaboration runs smoothly and genuinely moves our e-shop forward.
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We chose Sounds Good for their deep understanding of e-commerce and their ability to deliver solutions precisely tailored to our needs. What we value most about the collaboration is the speed, proactive approach, and attention to detail. We see this as a long-term and highly effective partnership.
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We chose Sounds Good for their deep knowledge of the platform, which they demonstrated very quickly. The implementation was not without unexpected twists, but Sounds Good always responded fast, adjusted the scope, and pushed on. That is exactly the approach we were looking for. Now we work with them every day, steadily making improvements.
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Sounds Good was a clear choice for us thanks to the combination of technical expertise and Shopify experience. Their hands-on e-commerce knowledge is exceptional. What we value most is their ability to bring strategy, UX, and technology together into one cohesive whole.
We went with Shopify, because …
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We have a complex product range and complex operations (manufacturing, warehouse, returns, testing room), so we deliberated a custom-built solution for a long time. In the end, Shopify's cost-effectiveness, supplemented by only minor adjustments to our processes, simply won.
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The largest R&D investment in the market
30+ billion CZK per year in R&D. No other platform innovates at this pace.
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No vendor lock-in
You are not tied to a single agency. Thousands of partners worldwide or your own team — the choice is always yours.
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We were looking for a solution that would cover the wide range of our requirements — we run dozens of local brand presentation websites for individual labels both in the Czech Republic and across the EU, and we also want to sell robustly in both B2C and B2B mode, but without a large development team. On top of that, we wanted a solution ready to connect with a broad range of marketplace and drop-ship partners. Hence Shopify. We leverage the platform's rapid development and the extensive app ecosystem of third parties. So after roughly 4 years, we are satisfied with this choice.
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Stability proven by global Black Friday
42,000 orders per minute without downtime. When your traffic spikes, the e-shop handles it.
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Ready for Czech Republic & Slovakia
Shopify Payments, GoPay, Comgate, Zásilkovna, PPL — all available as out-of-the-box integrations, no custom development required.
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Shopify is the future — a brilliantly functioning and above all totally modern platform with unbeatable frontend design and a fantastic drag & drop editor.
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We chose Shopify as a modern and stable platform that allows us to scale quickly and manage our e-shop efficiently. We appreciate above all the ease of administration, the wide range of integration options, and the reliability of the entire system. Since switching, we have seen a significant simplification of processes and better overall performance.
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33% lower total cost of ownership
Hosting, CDN, SSL, and updates are included. No servers, patches, or in-house certification.
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Shopify POS: retail and e-shop as one system
Inventory, orders, and customers sync in real time. Returns, click & collect, gift cards — all in one place.
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Shopify makes it possible to achieve a lot even with a small team, and it is a safe and reliable path — so we can fully focus on the customer experience and quality global support going forward, and on the certainty of automatic integration with the key market leaders in various markets.
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AI that actually helps, not just exists
Product descriptions, photos, discounts, emails — AI is built directly into the admin and saves time without switching tools.
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5 million merchants in 175 countries
The world's largest e-commerce platform. Trusted by everyone from single-product stores to billion-dollar global brands.
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We have been on Shopify for over 3 years and we would not switch. The technology level and the speed of adopting new trends is unmatched. We run both a B2B and B2C e-shop, and every limitation we have encountered has always had a solution. In my view, Shopify has no ceiling when it comes to international expansion or company size. I see it as the most expensive and at the same time the best platform out there. And we have no problem paying for quality.
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16,000+ apps cut your roadmap by months
Add new features in hours, not weeks of custom development. The ecosystem is built specifically for Shopify.
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International expansion with a single click
Currencies, languages, domains, and local payment methods from one admin panel. VAT and duties calculated by Shopify automatically.
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Since our company offers payment processing in e-commerce, our presence on Shopify is essential — as it is one of the TOP platforms for e-commerce solutions.
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We needed Shopify primarily for future international expansion and its flexibility — that's exactly where we see the enormous added value of this global platform.
Shall we take a look at your e-shop too?
Tell us which e-shop you run. We'll go through it and come back with a preliminary assessment of moving to Shopify: what can be migrated, what would have to be rebuilt, and how long it would take.
