Strategic partner
for rapid growth

Running an e-shop doesn't end at launch. You need a partner who understands both business and technology — one who can turn strategy into regular releases. With ongoing care and development, we ensure stable operations, data-driven roadmaps, and fast feature delivery with measurable impact on results.

Why entrust us with your care

Fast response per SLA

Downtime costs money. We maintain clearly defined response and resolution times, prioritise critical tasks, and provide ongoing reports. When needed, we act immediately.

Continuous optimisation

We continuously propose and implement data-driven improvements: conversion optimisation, UX enhancements, site speed. We test hypotheses, measure results, and focus on what genuinely increases revenue.

Experience and reliability

We are the first certified Shopify Experts in the Czech Republic and Slovakia with the highest rating. We know the limits and shortcuts of the platform and know how to get the most out of it — safely, predictably, and for the long term.

Continuous automated monitoring

We monitor the performance of your custom functions, ERP/PIM integrations, and critical automations. When issues arise, we alert and resolve them before they affect your customers.

Professional liability insurance for development

We hold professional liability insurance covering millions in potential damages. In the event of a critical error on our part, you are financially protected and we can resolve the issue without existential risk. The collaboration continues, the damage is covered. Security and continuity for your business.

Connected to the e-commerce & Shopify community

We are active in the CZ/SK and global community. We connect you with payment and logistics partners, app developers, and peer brands for knowledge sharing and collaboration.

What we continuously monitor and develop

Technical maintenance

Theme versioning, patch management, and performance monitoring.

Custom development

We implement or develop custom features: subscriptions, loyalty programmes, POS integrations.

Shopify training & updates

We regularly train your team and quickly deploy new features.

CRO & RFM strategy

Workshops, RFM segmentation, and roadmap planning. A/B tests and impact measurement on conversion and LTV.

App selection & deployment

Recommendations and implementation of plugins and services. Goal: higher sales, time savings, better CX and admin experience.

Operations automation

We streamline processes via ERP/WMS/PIM and webhooks. Less manual work, fewer errors, faster fulfilment.

SLA Support packages

Professional support with guaranteed response times and insurance coverage.

No SLA

Basic option with no commitments. You pay only for work actually done.

0 CZK / month
  • No uptime guarantee

  • Response from 72 hours
  • Full hourly rate
  • No insurance

Explore our Shopify Experts private chat service

What you most often ask us

What does "Guaranteed uptime 98–99.5%" mean?

This refers to the uptime of our custom applications, middleware, and scripts that we develop or manage for your e-shop. It does not cover the core Shopify platform or third-party outages. We continuously measure and report uptime.

How do I read "Response time"?

This is the maximum time for our team's first response after a report is submitted. We work internally with priority levels (P1–P2), but the table shows one maximum limit per plan (e.g. Base within 72 h, Grow/Grow Pro within 48 h, Rocketship within 24 h).

How do allocated hours work and what do they cover?

Allocated hours can be used for anything: developing new features, optimisations, bug fixes, consultations, integrations. Practically everything except third-party licences.
Hours do not roll over to the next month. If you use them up early, you can purchase additional hours or wait for the new period. Work beyond the allocation is billed at the plan's hourly rate.

When do you not charge hours for fixing bugs?

On Grow plans and above, we do not charge for fixing critical bugs (P1) caused by our code or configuration. We fix them at our own expense outside the allocated hours.
This does not apply to third-party outages (payment gateways, ERP) or the Shopify platform — these are handled within standard support.

What does professional liability insurance cover?

We hold professional liability insurance covering damages in the millions. It covers provable damages caused by our error during development or configuration. In the unlikely event of a serious mistake, you are financially protected and we can resolve the issue without existential risk.

What exactly do you monitor?

We monitor custom app availability, API limits, webhooks, and performance metrics.
Tools: Sentry from the Grow plan, and Grafana additionally on Rocketship.
Alerts: Slack or email immediately + regular status calls depending on plan (weekly/biweekly).

Do I have a dedicated contact person or a whole team?

Base: You work with our entire team, based on availability.
Grow & Grow Pro: You have a dedicated contact person who knows your project.

Rocketship: A dedicated team integrated into your processes — faster responses, better context, continuity.

What happens if an incident occurs outside business hours?

The response times in the table are maximum limits; SLA is handled within the plan's defined support window; critical P1 incidents are escalated via on-call. Specific support windows will be clarified in the contract or operational runbook.

Can the plan be changed or cancelled?

Yes, SLA plans can be upgraded or downgraded; the change takes effect from the next billing period. Notice and commitment periods are specified in the master agreement.

Does SLA make sense if we "only occasionally need something"?

You can stay without SLA (ad-hoc 2,300 CZK/h). But SLA adds guaranteed response, monthly capacity, insurance, and lower rates — for most e-shops it pays off from just a few hours a month.

10 years, hundreds of projects,
many industries

B2C and B2B e-shop without Shopify Plus licence for Tonak

B2C and B2B e-shop without Shopify Plus licence for Tonak

Yoggies e-shop consistently exceeds a 7% conversion rate

Yoggies e-shop consistently exceeds a 7% conversion rate

We help well-known brands

and smaller ambitious projects

What our clients say...

  • Quote icon

    With Sounds Good we continued a long-standing partnership that began with their parent company Shopsys, and we remain happy with the collaboration to this day. Long story short: Sounds Good sounds good to me!

    <p>Adam Pavlínek</p>

    Adam Pavlínek

    Managing Director

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    We switched to Sounds Good from a competitor. What drew me in most was the depth and level of Shopify platform knowledge, including direct contacts at the source and inside information. At Econea.cz we've always pushed the boundaries of what Shopify can do, and we needed a partner who is truly on the technological edge. We do a lot of development in-house, but when we run out of steam or get stuck, we have an excellent partner to turn to.

    Martin Mates

    Co-founder and CEO

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    We were looking for an experienced partner for Shopify-based projects who could help us design and deliver more complex, non-standard requirements. These are B2B projects involving ERP SAP integration and catering to the needs of wholesale partners accustomed to the previous platform. I appreciate the reliability of the project management and the expertise of the Sounds Good team.

    Martin Lysoněk

    Manager for Digitalisation and Expansion

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    To migrate our website from the previous platform, we needed a strong and reliable partner who could help us discover the world of Shopify and, at the same time, a partner capable of influencing changes within Shopify itself. This allowed us to be among the first in the Czech Republic to get Shopify Payments and other new features, and to provide direct feedback to the Shopify platform. Solutions from Sounds Good were always tailored and thoroughly tested.

    <p>Tomáš Holenda</p>

    Tomáš Holenda

    Head of UI/UX

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    We chose Sounds Good for their Shopify experience and ability to get things done quickly and efficiently. We appreciate most their proactive approach, technical know-how, and the fact that they understand e-commerce from a practical perspective as well. The collaboration is smooth and genuinely moves our e-shop forward.

    <p>Matej Hajník</p>

    Matej Hajník

    E-Commerce & Product Manager

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    We chose Sounds Good thanks to their deep understanding of e-commerce and their ability to deliver solutions precisely tailored to our needs. What we value most about the partnership is the speed, proactive approach, and attention to detail. We see the partnership as long-term and highly effective.

    Petr Vaněk

    CEO

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    We chose SoundsGood for their deep knowledge of the platform, which they demonstrated very quickly. The implementation had its share of unexpected twists, but SoundsGood always responded fast, adjusted the scope, and kept moving forward. That is exactly the approach we were looking for. Now we work with them day by day on continuous improvements.

    <p>Jiří Švihálek</p>

    Jiří Švihálek

    Marketing Director

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    Sounds Good was the clear choice for us, thanks to the combination of technical expertise and Shopify experience. Their hands-on knowledge of e-commerce is exceptional. What we appreciate most is their ability to bring together strategy, UX, and technology into one cohesive, functional whole.

    <p>Jiří Košut</p>

    Jiří Košut

    Head of E-commerce

We went to Shopify, because

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    We have a complex product range and intricate operations (manufacturing, warehouse, inspections, testing room), so we deliberated for a long time about a custom-built solution. In the end, Shopify's pricing attractiveness, supplemented by only minor adjustments to our processes, simply won out.

    <p>Adam Pavlínek</p>

    Adam Pavlínek

    Managing Director

  • The largest R&D investment in the market
    30+ billion CZK per year into R&D. No other platform innovates at this pace.

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  • No vendor lock-in

    You are not tied to a single agency. Thousands of partners worldwide or your own team — the choice is always yours.

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    We were looking for a solution that could cover the wide range of our requirements — we operate dozens of local presentation websites for individual brands both domestically and in the EU, and at the same time we want to sell in a robust B2C and B2B setup, but without a large development team. We also wanted a solution for connecting to a broad range of marketplace and drop-ship partners. That is why Shopify. We benefit from the platform's rapid development and the wide range of third-party apps. After roughly 4 years, we are satisfied with this choice.

    Martin Lysoněk

    Manager for Digitalisation and Expansion

  • Stability proven by global Black Friday

    42,000 orders per minute with zero downtime. When your traffic spikes, your store can handle it.

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  • Ready for Czech Republic and Slovakia

    Shopify Payments, GoPay, Comgate, Zásilkovna, PPL — all available as ready-made integrations, no custom development required.

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    Shopify is the future — a brilliantly functioning and above all totally modern platform with unmatched frontend design and a fantastic drag & drop editor.

    Jiří Zima

    Founder

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    We chose Shopify as a modern and stable platform that enables us to scale quickly and manage our e-shop efficiently. We particularly appreciate the simplicity of management, the extensive integration options, and the reliability of the entire system. Since migrating, we have seen a significant simplification of processes and better overall performance.

    <p>Matej Hajník</p>

    Matej Hajník

    E-Commerce & Product Manager

  • 33% lower total cost of ownership

    Hosting, CDN, SSL, and updates are included in the price. No servers, patches, or proprietary certification.

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  • Shopify POS: your store and e-shop as one system

    Inventory, orders, and customers sync in real time. Returns, click-and-collect, gift cards — all in one place.

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    Shopify enables you to accomplish a lot even with a small team and it is a safe, reliable path — so we can focus fully on the customer experience and high-quality global support going forward, with confidence in the automatic integration with the key players across different markets.

    <p>Tomáš Holenda</p>

    Tomáš Holenda

    Head of UI/UX

  • AI that truly helps, not just exists

    Product descriptions, photos, discounts, emails — AI is built right into the admin and saves time without switching tools.

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  • 5 million stores in 175 countries

    The world's largest e-commerce platform. Proven from single-product shops to billion-dollar global brands.

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    We have been on Shopify for over 3 years and would definitely not switch. The technological level and speed of adopting new trends is unmatched. We have both a B2B and B2C e-shop and every limitation we have encountered has always had a solution. In my view, Shopify has no ceiling when it comes to international expansion and company size. I see it as the most expensive and simultaneously the best platform out there. And we have no problem paying for quality.

    Martin Mates

    Co-founder and CEO

  • 16,000+ apps to shorten your roadmap by months

    Add new features in hours, not weeks of custom development. The ecosystem is designed specifically for Shopify.

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  • International expansion in one click

    Currencies, languages, domains, and local payments from a single admin. VAT and customs duties calculated by Shopify automatically.

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    Since our company offers payment processing in e-commerce, our presence on Shopify is essential — it is one of the top platforms for e-commerce solutions.

    Petr Vaněk

    CEO

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    We needed Shopify primarily for future international expansion and its flexibility. That is where we see the extreme added value of this international platform.

    <p>Jiří Švihálek</p>

    Jiří Švihálek

    Marketing Director

Sounds Good? Let's do this together. On Shopify.

First agency in CZ and SK