Built for you and your customers
ERP and System Integrations
We connect your B2B online store to your enterprise systems—ERP, PIM, CRM. Products, orders, and other data always stay up to date. You and your customers gain confidence while reducing errors and costs.
24/7 Self-Service That Empowers Your Sales Team
Buyers can place orders any time, even outside business hours. Fast repeat orders, role-based individual pricing, approval workflows, and invoice payments. Your sales team gains more time for relationships and new business.
A B2B Portal That Builds Your Brand
Modern design in your brand identity, fast even on mobile. Quick order, bulk import, company catalogs. Your wholesale operation looks professional and drives growth—not hold it back.
Shopify B2B Features
Companies, Locations & Roles
One company account with multiple branches. Separate addresses, buyer/approver roles, and spending limits at the location level.
Price Lists & Catalogs
Fixed and percentage-based price lists, hidden or segmented catalogs for individual companies or entire buyer groups.
Payment Terms & PO Numbers
Invoice-based purchasing with deferred payment terms (e.g. Net 14/30/60), PO numbers on orders, optional credit limits.
Quick Order & CSV Import
Bulk SKU entry in a grid view, quantity editing, CSV import, and one-click add to cart.
Self-Service Portal
Order history, invoices, and addresses all in one place. Multiple users within the same company, each seeing what they need. Buyers handle everything themselves.
Volume Discounts
Tiered pricing based on quantity ordered. Clear discount rules displayed directly in the cart and at checkout.
Order Quantity Rules
Minimum order quantities, pack multiples, and multipacks. The system automatically validates correct quantities—so you don't have to.
Shopping Lists & Saved Carts
Regular purchase lists for quick reordering. Save in-progress orders and complete them any time.
Custom Integrations & Extensions
ERP/WMS/CRM connectivity, Shopify Functions, and custom B2B applications. We tailor the system to your specific processes.
Combined B2B & D2C vs. a dedicated B2B online store
On Shopify you can either combine B2C and B2B into a single online store, or give each their own space. The combined model means one admin panel and a unified experience—less work, simpler management. A dedicated B2B portal has its own price lists, rules, and processes—ideal when you want maximum control over your wholesale channel.
Combined
B2B and D2C Online Store
The combined model adds a B2B layer directly to your existing online store. After logging in, business customers see their catalogs, individual price lists, payment terms (Net-30/60), and PO number options—all on the same storefront as retail. The advantage is shared data, inventory, and a single admin panel. You manage and develop both B2C and B2B from one place. Available on Shopify Plus.
Dedicated
B2B Online Store
A dedicated B2B store runs as a separate store with its own storefront and admin panel. This allows us to design the UX, information architecture, and purchasing flows purely for wholesale (quick-order matrix, CSV imports, approval workflows, specific price lists). Data and roadmap are separate from retail, giving you full control over rules, integrations, and the release cycle.
A typical process
for building a B2B online store
We Get to Know You
- We meet your team
- We send you a detailed checklist to complete
- This helps us determine whether Shopify is the right fit for you
- If it is, we discuss how we can help
- We send a no-obligation proposal so you know how much time and money it will take
Questions?
We have answers
Do we need Shopify Plus, or can B2B work without it?
Full native features (Company profiles, Price lists, Payment terms, B2B checkout) require Shopify Plus.
Outside of Plus, we can implement many B2B scenarios using apps and custom development, but with limitations (particularly around company accounts and pricing).
What is Shopify Collective and how can it be used for B2B?
Shopify Collective connects brands and retailers on Shopify: you share catalogs, inventory, and order fulfilment, while retailers sell your products in their own store. It's a great wholesale channel, often used as a complement to a traditional B2B portal (for non-Shopify buyers).
Can Shopify handle different price lists and catalogs for specific companies?
Yes. On Shopify Plus we use Company profiles + Price lists (catalogs and pricing per company, group, or market). Outside of Plus, some scenarios can be covered via apps and our extensions, but native price lists are a Plus-only feature.
How do we handle Net 30/60, deposits, PO numbers, and credit limits?
On Plus B2B we configure payment terms (Net X) and purchase orders as a payment method. Deposits and credit limits can be handled at a process level (ERP/CRM) or via apps integrated with your accounting system.
Can we lock the portal to approved B2B buyers only?
Yes. We create gated access (login-only), registration with verification, and assignment to companies and roles. The public retail storefront can be hidden or disabled entirely.
How do roles, multiple users, and order approvals work within a company?
B2B on Plus supports multiple users per company and per branch. We handle approvals/budgets via workflows in Shopify Flow and app/ERP integrations (e.g. email/Slack approval, limits, audit log).
Can Shopify handle "quick ordering" and large orders (CSV, matrix, thousands of items)?
Yes. We implement quick order (table, search, CSV import), repeat purchases, and optimize performance for large carts and orders.
How do we handle taxes, VAT IDs, and exemptions (reverse charge, OSS/IOSS)?
We use Shopify Markets with tax rules and VAT ID validation (VIES) via verified apps/scripts. Exemptions and reverse charge are configured with rules; invoicing is handled through accounting integrations.
ERP/EDI/PIM/WMS integration — what is typically synchronized?
The standard scope covers catalog, pricing, inventory, customers, orders, and invoicing. EDI (ORDERS/INVOIC/…) is connected via VAN or directly; PIM/WMS via API/feeds. We design a robust synchronization plan.
How do we separate and measure B2B data (GA4/BI)?
We separate data flows and events for B2B, tag companies/roles, and add server-side tracking. Exports to BigQuery/Looker/Power BI with dashboards for sales and finance teams.
Can we migrate existing B2B customers and data from our current system?
Yes, migrating B2B customers is a standard part of the project. We transfer company accounts, contacts, branches, order history, and individual pricing conditions from your current system (ERP, legacy online store, Excel).
Before migration we map the data structure and verify data quality — fixing duplicates, filling in missing VAT IDs or addresses. The migration itself is performed with a test run, results are reviewed, and only then do we go live.
If you need to retain order history for reporting or warranty purposes, we connect the old and new systems or provide access to archived data. Your customers transition smoothly without any loss of information.
Can we test B2B with selected customers before a full launch?
Yes, pilot testing is an important part of the project. Before going live, we give access to the B2B portal to selected customers — typically 3–10 companies representing typical purchasing scenarios.
Pilot customers test real orders, payments, approvals, and ERP integrations in a safe environment. You receive feedback on UX, processes, and any issues before all your customers see the portal.
After the pilot we evaluate results, fine-tune details, and only then expand access to your full customer base. We never rush — we'd rather spend a few weeks testing with pilot customers than deal with problems in live operation with hundreds of companies.
Does the B2B portal work on mobile devices?
Yes, the B2B portal works fully on mobile phones and tablets. The Shopify B2B checkout and admin interface are responsive, so your customers can place orders from the field, warehouse, or on the go.
For more complex UX features (quick order tables, CSV import) we also optimize the mobile view, though these features are primarily designed for desktop. If you need a specialized mobile app for sales reps or warehouse staff, we can develop one with Shopify integration.
Most B2B companies use a combination — buyers order from a computer, approvers review from a mobile device.
What happens after launch? Who handles technical support and updates?
After launch we carry out a full handover — training your team, providing documentation, and setting up processes for managing the portal. The scope of handover depends on the agreement and project complexity.
Shopify automatically updates the platform and security patches, so basic maintenance runs itself. If you have custom integrations, apps, or more complex configurations, we recommend regular reviews and updates at least once a year.
If you prefer not to handle operations in-house, we offer SLA packages with technical support, monitoring, and guaranteed response times. You support your customers — we're here for the technical backbone and ongoing portal development.
Can Shopify B2B handle international commerce (multiple currencies, languages, legal requirements)?
Yes, Shopify B2B handles international commerce through Shopify Markets. We configure multiple currencies with automatic conversion, portal translations into multiple languages, and localized prices and catalogs for different markets.
Legal requirements (invoicing, taxes, VAT IDs, OSS/IOSS, reverse charge) are handled per country — integrations with local accounting systems, VAT ID validation via VIES, tax rules for EU/non-EU. For more complex scenarios (US sales tax, UK VAT, Switzerland) we design a tailored solution.
Each market can have its own price lists, catalogs, payment methods, and logistics. Shopify Markets handles this natively; we ensure integration with your ERP and local systems.
How do you handle returns, claims, and RMA processes for B2B?
We handle B2B returns and claims according to your processes. Shopify has a native returns portal that allows customers to create a return online by selecting a reason and products. For B2B workflows we often add return approvals, credit notes, and ERP integration.
The RMA (Return Merchandise Authorization) process is configured with RMA number generation, claim status tracking, and notifications. If you have specific procedures (technical inspection, exchange, credit memo), we integrate them with your accounting and warehouse systems.
For more complex B2B scenarios (bulk returns, exchanges for other products, warranty claims) we create custom workflows connected to your internal systems. The goal is a simple process for customers and minimal manual work for you.
10 years, hundreds of projects,
many industries
77% of Mana customers come back. 7 years on Shopify, 20+ markets
B2C and B2B online store without Shopify Plus license for TONAK
Yoggies online store consistently exceeds a 7% conversion rate
Nový trh, nová značka, nový e-shop pro Zaremo hotový za 2 měsíce
What our clients say...
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With Sounds Good we continued a long-standing partnership previously held with their parent company Shopsys, and we are still happy with the collaboration to this day. Long story short: Sounds Good sounds good to me!
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We switched to Sounds Good from a competitor. What attracted me most was the depth and breadth of their Shopify platform knowledge, including direct contacts at the source and insider information. At Econea.cz we have always been at the edge of what the Shopify platform can do, and we were looking for a partner who is technologically on the edge. We do a lot of development in-house, but when we run out of steam or hit a wall, we have a great partner.
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We were looking for an experienced Shopify partner to help us design and deliver more complex and non-standard requirements. These are B2B projects that required integration with SAP ERP and accommodating the expectations of wholesale partners accustomed to the previous platform. I appreciate the reliability of project management and the expertise of the team at Sounds Good.
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To migrate our website from the previous platform we needed a strong and reliable partner who could help us discover the world of Shopify and at the same time have an impact on changes in Shopify itself. Thanks to that, we were among the first in the Czech Republic to have Shopify Payments and other new features, and we could give feedback directly to the Shopify platform. Solutions from Sounds Good were always tailored and thoroughly tested.
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We chose Sounds Good for their Shopify experience and ability to solve things quickly and effectively. We value most their proactive approach, technical know-how, and the fact that they understand e-commerce from a practical perspective. The collaboration runs smoothly and genuinely moves our online store forward.
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We chose Sounds Good thanks to their deep understanding of e-commerce and the ability to deliver solutions precisely tailored to our needs. We particularly appreciate the speed, proactive approach, and attention to detail. We see this partnership as long-term and highly effective.
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We chose Sounds Good for their deep platform knowledge, which they demonstrated very quickly. The implementation wasn't without unexpected turns, but Sounds Good always reacted fast, adjusted the scope, and kept moving forward. That's exactly the approach we were looking for. Now we work with them every day on improvements.
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Sounds Good was the obvious choice for us thanks to the combination of technical expertise and Shopify experience. Their practical e-commerce knowledge is exceptional. We value most their ability to bring together strategy, UX, and technology into one working whole.
We chose Shopify, because …
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We have a complex product range and intricate operations (manufacturing, warehouse, revisions, testing room), so we considered a custom solution for a long time. In the end, though, Shopify's price attractiveness — supplemented by just minor adjustments to our processes — simply won out.
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The largest R&D investment in the market
30+ billion CZK annually in R&D. No other platform innovates at this pace.
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No vendor lock-in
You are not tied to a single agency. Thousands of partners worldwide or your own team — the choice is always yours.
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We were looking for a solution that would cover a significant breadth of our requirements — we operate dozens of local brand presentation websites for individual brands in the Czech Republic and the EU, and at the same time we want to sell in both B2C and B2B robustly, but without a large development team. We also wanted a solution for connecting to a wide range of marketplace and drop-ship partners. That's why Shopify. We benefit from the platform's rapid development and the wide range of third-party apps. So, looking back after about 4 years, we are happy with this choice.
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Stability proven by global Black Friday
42,000 orders per minute without downtime. When traffic spikes, your online store handles it.
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Ready for the Czech and Slovak market
Shopify Payments, GoPay, Comgate, Zásilkovna, PPL — all as ready-made integrations, no custom development required.
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Shopify is the future — an excellently functioning and above all totally modern platform with unrivalled frontend design and a fantastic drag & drop editor.
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We chose Shopify as a modern and stable platform that allows us to scale quickly and manage our online store efficiently. We appreciate above all the ease of management, the wide range of integration options, and the reliability of the entire system. Since switching, we have seen a significant simplification of processes as well as improved overall performance.
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33% lower total costs
Hosting, CDN, SSL, and updates are all included in the price. No servers, patches, or proprietary certification needed.
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Shopify POS: your physical store and online store as one system
Inventory, orders, and customers sync in real time. Returns, click-and-collect, gift cards — all in one place.
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Shopify makes it possible to achieve a great deal even with a small team, and it is a safe and reliable path — so we can focus fully on the customer experience and high-quality global support going forward, as well as the certainty of automatic integration with the leading systems in various markets.
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AI that genuinely helps, not just exists
Product descriptions, images, discounts, emails — AI is built right into the admin and saves time without switching tools.
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5 million stores in 175 countries
The world's largest e-commerce platform. Trusted by everyone from single-product sellers to billion-dollar global brands.
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We have been on Shopify for over 3 years and we would definitely not switch. The technology level and speed of adoption of new trends is unmatched. We have both a B2B and a B2C online store, and every limitation we have encountered has always had a solution. In my view, Shopify has no ceiling when it comes to international expansion or company size. I see it as the most expensive and at the same time the best platform out there. And we have no problem paying for quality.
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16,000+ apps to shorten your roadmap by months
Add new features in hours, not weeks of custom development. The ecosystem is built specifically for Shopify.
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International expansion in one click
Currencies, languages, domains, and local payment methods from a single admin. Shopify calculates VAT and customs duties automatically.
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Since our company offers payment processing solutions in e-commerce, our presence on Shopify is crucial — it is one of the top platforms for e-commerce solutions.
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We chose Shopify primarily for our future international expansion and its flexibility. That is exactly where we see the extreme added value of this international platform.
Sounds Good? Let's do this together. On Shopify.
agency in CZ and SK
