Shopify basics and tutorials

In 2024, It's Not AI That Reigns — It's Profit!
Written in June 2024, during the post-COVID market correction period. 📝 Editor's note (2026): In 2026, AI is truly the dominant topic in e-commerce — but the business fundamentals in this article still hold. In 2024, It's Not AI That Reigns — It's Profit! What? AI isn't the most important thing we should all be talking about to have a successful business? Hmm, not quite. Don't get me wrong. I use AI every day — it makes my life easier and increases the efficiency of my work. However, you need... Read more...

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Shopify Winter Editions 2024
[ARCHIVE: Historical recap of Shopify Winter 2024 Editions ("Foundations" era). Shopify has shipped 4+ additional Editions since then.] Originally published on LinkedIn, February 2024. Shopify Winter Editions 2024 Well, well, well - here is the already traditional breakdown of Shopify's latest Editions, and of course - a reminder for all of you out there that Shopify basically releases a new update every day! That's how they get to these bi-annual events where they can promote 100+ new features, functionalities and upgrades. The goal of this article, is to make the... Read more...
Ecommerce Prague 2024
[ARCHIVE: Invitation to Ecommerce Prague 2024 (January 10, 2024). The event has already taken place.] Originally published on LinkedIn in January 2024. Ecommerce Prague 2024 Sorry for the non-Czech speakers: this post won't be in English as usual. If you're curious about it, DM me and I'll give you a translated version. Only 29 days left until the beginning of the first Ecommerce Event in the Czech Republic for e-shops that want to grow and expand beyond our borders. I'd like to share with you the details of this significant... Read more...
B2B Ecommerce in 2024
Originally published on LinkedIn, December 2023. B2B Ecommerce in 2024 If you've been following my recent posts, you'll know I'm placing a big bet on Business-to-Business (B2B) Ecommerce for 2024. As we close out the year, it's the perfect time to dive deep into why this trend is reshaping the future of business transactions. For more frequent insights, join my newsletter to receive 5 Ecommerce Insights straight to your inbox every Friday. Why B2B Ecommerce is Gaining Momentum It's not just my perspective, or Shopify's for that matter , but... Read more...
The company I founded got acquired. Now what?
Originally published on LinkedIn, November 2023, shortly after the Shopsys–SGA merger. The company I founded got acquired. Now what? Sounds Good Agency | Shopify Experts (SGA) just merged in October 2023 with Shopsys . Now that the acquisition is official I would like to invite you to the backstage and walk you through the process, what it means to me and the overall market in the future. Before I get started, let me give you a quick intro to the companies in question. SGA was founded by me and has... Read more...
Does SEO on Shopify Suck? 😭
Originally published on LinkedIn, September 2023. Does SEO on Shopify sucks? 😭 I'm currently working on a new migration for a huge retailer from a custom solution to Shopify Plus. And their SEO consultants are not in love with me. Let me explain 😅 Imagine that you've been investing for the last 7 years on a perfectly optimised solution to gather as much organic traffic as possible. You've invested a lot of energy and resources to make sure you do everything by the book and you actually see the results... Read more...
Shopify Editions Summer 2023: Everything You Need to Know
[ARCHIVE: Historical recap of Shopify Summer 2023 Editions. All features are now standard Shopify functionality.] Originally published on LinkedIn, August 2023. Shopify Editions Summer 2023: Everything you need to know Unless you're living under a metaphorical Ecommerce rock, you must have heard about Shopify's latest Editions where they boasted more than 100 updates and new functionalities (I even teased you about it on my weekly newsletter ). If you want to explore them by yourself, you can now check the cool landing page Shopify created for all of us: If... Read more...
Clash of Titans: Shopify vs Magento
Originally published on LinkedIn, July 2023. Clash of Titans: Shopify vs Magento / Adobe Commerce This article was originated by a lively discussion on a Facebook group. TL;DR - I think Shopify is the best, and some professionals disagree. That’s fine! Disagreements are the portals into fascinating conversations where people can truly share their personal experiences. Let me walk you through what happened. Someone shared a blog post about the news regarding Shopify’s checkout being the best in the with world: The phrasing used was: Shopify confirms it’s the best... Read more...
Ditching legacy commerce software: The journey of a 9-figure
Originally published on LinkedIn, June 2023. This case study covers our 2021–2023 migration of OKAY to Shopify Plus. 📝 Update 2026: OKAY (our client in this case study) went through bankruptcy in 2025. See companion article "Okay skončilo. Nikdo není too big to fail." Ditching legacy commerce software: The journey of a 9-figure Business into Shopify Plus A couple of months ago, my colleague Jakub Liška (one of our project managers at Sounds Good Agency | Shopify Experts ) threw me a challenge: I was supposed to make a video... Read more...
Mastering E-commerce: 36 Valuable Lessons From My Experience
Originally published on LinkedIn, May 2023. Mastering E-commerce: 36 Valuable Lessons From My Experience Working with 20 Shopify Clients Have you ever wondered what it takes to build a successful e-commerce business? As a business owner who has worked with countless Shopify clients, I can tell you that it's no easy feat. But through their examples, I've learned valuable lessons that have helped me grow my own business. From identifying profitable niches to creating engaging product descriptions, my clients have taught me the importance of attention to detail and persistence... Read more...
Klaviyo - Nejlepší nástroj pro emailový marketing pro e-commerce na Shopify
Klaviyo - The best e-commerce email marketing tool on Shopify
If you haven't started promoting your products via email yet, you're just wasting money. The average expected return on investment in email marketing is up to 985 CZK for every... Read more...
Jak na Shopify POS v Česku a na Slovensku?
How to use Shopify POS in the Czech Republic and Slovakia?
Seamlessly connect the online and physical sales experience with a versatile POS. What is Shopify POS? Shopify POS is an app for iOS and Android that makes physical sales possible.... Read more...

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