[ARCHIVE: Historical recap of Shopify Winter 2024 Editions ("Foundations" era). Shopify has shipped 4+ additional Editions since then.]
Originally published on LinkedIn, February 2024.
Shopify Winter Editions 2024
Well, well, well - here is the already traditional breakdown of Shopify's latest Editions, and of course - a reminder for all of you out there that Shopify basically releases a new update every day! That's how they get to these bi-annual events where they can promote 100+ new features, functionalities and upgrades.
The goal of this article, is to make the visually impressive website where the Winter Editions 2024 was presented more digestible to you.
Foundations
This was the focus and the theme of the latest Editions. Getting back to the basics. Rebuild, rethink, improve. So that tomorrow, Shopify can even more easily support the next 4.5 million stores reach their potential. For some this can seem kind of basic and uninspired, but that couldn't be further from the truth. If you want, before going into details, check the 30 minute walkthrough video which explains in great detail why foundations matter so much.
Shopify broke down their presentation into 5 major sections: Conversion , Channels , Marketing , Operations and Developer . To make all the updates easier to process I'll follow my own breakdown:
Customer Experience
Administration
Data management
Checkout
B2B
Expansion
Automation
Artificial Inteligence
Logistics
Headless
For developers
App store
POS
Apps & Integrations
Finances
Easter Eggs & Extra Perks
I'll split all the updates into these 16 categories in this order, so feel free to skip to what you care the most! Don't forget to write in the comment what section or new feature is the most compelling to you.
- Customer Experience
New types of discounts : free automatic shipping and fixed amounts off Buy X get Y promotions. Buyers can easily see their savings right in the cart view.
Now, customers can add a recipient and schedule gift cards for a more personal touch. Enhance the gifting experience by allowing them to include a greeting and choose when the gift card is sent, without custom code required.
Search & Discovery
Semantic Search , the latest AI upgrade for Shopify Plus (only). It goes beyond keywords, understanding your customers' search intent better. With natural language processing, they'll find richer, more relevant results.
New visual filters for swatches on collection and search result pages. Now, your customers can effortlessly find products by specific colours, patterns, or materials.
Customize your filter logic for customers to find products matching multiple values, like "waterproof" and "insulated" jackets. Also, choose how to display filters when no products match the criteria.
Customer Accounts Extensibility
Integrate extensions directly into new customer accounts using the same UI components found in Shopify Checkout, alongside new components, extension APIs, and external network calls. This brings apps closer to customers and adds powerful functionality to new customer accounts. Currently available in developer preview .
- Administration
Support for discount codes, automatic discounts, and the option to combine discounts in draft orders . Plus, metafields from your draft orders will seamlessly carry over to completed orders.
Now, directly from the online store editor, you can add a new metaobject or edit existing definitions for your configured metaobject-powered pages.
Elevate your online store's product pages with interactive 3D models of your products. With Shopify’s 3D scanner for iOS , create seamless displays without extra software or costs. Boost buyer confidence and increase conversions effortlessly.
Track and optimise your storefront performance with insights on three Core Web Vitals using our new web performance dashboard. With a 35% faster infrastructure and expanded global points of presence over the past year, trust in reliable data for your business.
Better Data
Use historical and predictive spend metrics found in the Cohort Analysis report to gain Shopify-powered insights into the long-term value of your customers, and optimise customer retention over time.
Customise the metrics displayed on your Home page for quick access to the most relevant insights when logging in to your store on desktop or mobile.
Monitor your store's health effortlessly, regardless of your Shopify plan, with access to our 60+ Shopify reports now available to all users.
Enhance customer behaviour analytics with data from the Web Pixels API on DOM events such as user clicks, form submissions, and input changes like blur, focus, and change. This valuable information helps merchants gain deeper insights into how visitors interact with their online stores.
Utilize the Visitor API to identify online store visitors by capturing their emails and phone numbers submitted in forms on the online store.
Keep track of your store's performance effortlessly with a widget designed for iOS devices . Access at-a-glance insights directly from the home and lock screen of your mobile device or macOS Sonoma desktop.
Customer Management
Now on Shopify, import the exact customer information and export metafield information for analysis.
Easily segment customers by the application that created their customer ID for more precise bulk actions and targeted marketing outreach.
Enhance customer support by providing a record of all transactional emails sent to each customer directly on their profile . This includes important notices like shipping updates and order confirmations, ensuring better, more informed assistance.
Boost buyer trust with user-friendly privacy and consent management tools . Access privacy settings conveniently from a centralized page, with recommendations on which settings to activate, and regional configurability.
Receive notifications for messages on all your stores and seamlessly switch between them using the store selector , without the need to log in or out, using the Shopify Inbox app.
Code your own emails and import them to create custom email templates for use in automations and new email campaigns.
Activate email notifications in Shopify Forms for any forms requiring close monitoring, such as contact forms or wholesale inquiries.
More control over your store
Personalise your Shopify admin by adding a custom logo or store icon .
Fine-tune staff permissions in Orders for more granular access control , ensuring each team member has only the necessary access to perform their role effectively.
With the new Test Drive option , you can test select features on Shopify Plus to anticipate any potential breaking changes. This allows you to train staff and ensure smooth integration before rolling out to your development and production stores.
- Data management
You’ll soon be able to import and export smart collections, and variants and collections metafield data , to quickly populate new stores and expand faster .
Access images, videos, and 3D models conveniently in a single file picker on the Products and Variants pages. Streamline product creation or editing without the hassle of re-uploading existing media files .
More complex products and attributes
They've enhanced the listing and discovery of all products, even the most complex ones, on Shopify with the biggest update to their product model in over a decade. From a new app for merchandising products available in multiple colors and styles, to a new product taxonomy, and beyond.
With the Combined Listings app , exclusive to Shopify Plus , products available in multiple colors or styles can all be merchandised from a single parent listing. Each variation has its own description, media gallery, and URL, streamlining the process for better management ( early access ).
New product APIs have been released to enable up to 2,000 variants per product, catering to more complex catalogs. Currently available in developer preview and rolling out to select businesses in 2024.
Their updated taxonomy maps each standard product category to a rich set of associated attributes. This simplifies the process of creating, classifying, and organizing products, while also automatically generating variants ( early access ).
Enhance the shopping experience for buyers by adding color or pattern swatches directly to your product listings.
Effortlessly manage multiple variants at once with Shopify's updated variants card. Additionally, you can now view and edit price and availability information inline for both single and multiple inventory locations.
- Checkout
Extensibility
Checkout Extensibility is the key to customising the highest-converting checkout on the internet. It's now more powerful with 14 new APIs and UI components , also supported on the Thank You and Order Status pages. Exclusive to Shopify Plus.
The new streamlined one-page checkout reduces buyer completion times by 4 seconds , while infrastructure improvements have boosted checkout loading speeds by up to 95% .
Case study: premium luggage brand Monos upgraded to Checkout Extensibility , resulting in a faster checkout with improved upsell capability and easier maintenance across multiple stores.
Enable the world's highest-converting, customisable checkout in your mobile app with Checkout Sheet Kit . It's available for iOS/Swift, Android, and React Native.
Harness the power of Checkout Extensibility now available for the Thank You and Order Status pages . Build customisable experiences throughout the entire checkout flow using UI extensions and web pixels .
The Checkout Branding API now offers support for over 50 new color properties, additional color schemes, customisation options for the header and footer, as well as styling of containers, including border styles, shadows, and spacing controls.
Create public apps using Shopify Functions to inject custom validation logic into the cart and checkout process . You can restrict items to logged-in customers, require certain fields to be mandatory, and implement other customizations to enhance the user experience.
Apps can now request and query privacy consent during checkout , simplifying compliance efforts across various markets.
Enhance your checkout apps with new UI components including Map, ChoiceList, ToggleButtonGroup, Payment Icons, and Product Thumbnail.
Checkout Blocks achieves success with checkout extensibility as its solo developer ( 🗽 Gil Greenberg ) accelerates development and ensures predictable performance by leveraging Checkout Extensibility and metaobjects .
Enhance your checkout payment integrations with Checkout Extensibility, now offering expanded support for alternative payment methods , private label credit cards, and external gift card providers.
Utilize the Cart Transform API to incorporate custom add-on products with bespoke pricing, adjust titles, images, or prices for any line item, and tailor price allocation across bundle components in the cart and checkout process.
Payments
Enterprise businesses can expedite future checkouts by providing customers with the option to save their credit card information to your store.
Mitigate potential revenue losses caused by outdated card details with Card Account Updater , a feature included with Shopify Payments . This seamless and cost-free solution helps ensure successful transactions by automatically updating stored credit card information.
Automatically capture payments with each fulfillment , even for orders with multiple shipments. This feature is exclusive to Shopify Plus .
The Selling Plan API now enables automatic discounts on subscription products , allowing merchants to offer discounts on recurring purchases seamlessly.
Unlock more payment options for subscriptions and pre-orders with access to securely stored credit card information. This enhancement enables subscription and pre-order apps to function seamlessly with a wider range of payment providers.
Enhance conversions with the new Shop Pay Installments Purchasing Power feature . Customers can now view estimated loan amounts directly on the product page, empowering them to complete their purchase with confidence.
Turbocharge any enterprise checkout with Shop Pay . As the internet's leading digital wallet, Shop Pay seamlessly integrates with any checkout . Enterprise brands outside of Shopify, such as Everlane , leverage Shop Pay on their own checkout to expand their customer base and boost conversion rates.
- B2B
Empower your sales reps with new staff permissions tailored for B2B orders. Now you can limit access, ensuring sales reps can only place orders and access customer information for their assigned accounts . Define access levels for sales managers and reps using roles within staff permissions. This feature is exclusive to Shopify Plus .
Introducing Trade, the theme tailored for B2B needs (not live yet). Simplify store setup with a theme crafted specifically for wholesale businesses. Enable customers to effortlessly place bulk orders with the new quick order features, all while customising Trade to align with your unique business requirements.
Create custom promotional discounts for your B2B customers using third-party or custom apps with Shopify Functions . These discounts can be tailored to complement the wholesale prices assigned in Catalogs.
Now, with Shopify Plus, you can enhance your B2B revenue by including digital products in your wholesale offerings . Offer non-physical items like digital downloads, warranties, and services to cater to a wider range of B2B customers.
Get early access to recording partial payments made off-platform , like checks and bank transfers, directly in the admin for streamlined payment tracking. Easily monitor paid and outstanding balances for each order, applicable to both B2B and D2C orders .
Streamline your wholesale operations by syncing your data with Acumatica's ERP integration . Benefit from an out-of-the-box integration that leverages our full suite of B2B features, helping you accelerate your time to launch.
Explore headless B2B storefronts in developer preview . Build tailored experiences and leverage your preferred tech stack. Enable B2B checkouts, access personalized products and prices using the Storefront API , Customer Accounts API, and developer tools.
- Expansion
Easily filter reports in Analytics by markets , allowing for better insights tailored to specific regions. Access market-specific reports directly from the Markets page in your settings.
With Shopify Markets, you can now edit orders from the order details page , offering payment in multiple currencies and deferred payments for multi-currency orders. Easily invoice buyers for these transactions.
Discover best practices and localization features to improve international conversion rates with our step-by-step international expansion guide . Effortlessly expand into new markets and unlock global growth opportunities.
Ensure your inventory aligns with the intended market using Fulfillable inventory . Match inventory locations with specific markets to prevent overselling and limit products available for purchase to those configured to ship to the buyer's shipping zone.
Navigate more efficiently within the Shopify Translate & Adapt app with the new global search feature . Easily find store resources for translation across all languages, enhancing the user experience and speeding up the process.
Shopify Markets Pro
Shopify Markets Pro is now accessible to all businesses in the US . With built-in operational features, enhanced localization tools, increased automation, and a merchant of record service, Markets Pro simplifies global expansion, enabling successful scaling of your business on a global level.
Introducing new standard options with DHL eCommerce , now inclusive of USPS first mile. Enjoy features such as delivered duty paid (DDP) shipping labels and no order minimums for seamless shipping solutions.
- Automation
Shopify Flow
Automate complex business tasks with JavaScript code using the Run code action . Write custom logic, aggregate data, calculate dates, and more to streamline your operations.
Easily discover new pre-built automations with natural language search . In the editor, use the new centralized search feature to search across all tasks and templates effortlessly.
Get notified whenever a workflow fails, allowing you to respond promptly and mitigate any disruptions to your business operations.
Preview Flow tasks seamlessly using the dev command in the CLI for integrated testing. This allows for more comprehensive testing of triggers, including those with complex data structures like lists and objects.16.
- Artificial Inteligence
(Re)introducing Sidekick : your personal, deeply knowledgeable advisor, guiding you with tailored advice to help achieve more, faster in your business endeavours. Not live yet, though.
Craft compelling About Us or FAQ pages effortlessly and more quickly with Shopify Magic .
Elevate your product images effortlessly using new AI-enabled editing features . Instantly generate, match, or remove backgrounds from your images with just a few clicks or keywords, no design skills required. Available in early 2024.
Case Study: Shopify Magic transforms SEO copywriting for brands like Glitch Anomaly : "It usually takes us 25-30 minutes to write SEO-optimized product descriptions, but with Shopify Magic, it generates them within a minute ."
- Logistics
Unlock cost savings, streamline operations, and surpass delivery expectations with our latest fulfilment enhancements, including automated address validation, outsourced fulfilment, and more.
Say goodbye to failed deliveries, address correction fees, or lost sales from invalid addresses. Offer seamless experiences with always-on address validation , automatically correcting addresses in checkout for free whenever possible.
Introducing Native Exchanges on Shopify - Seamlessly create, track, and manage exchanges for any order directly from the admin. Coming in early 2024 .
Edit unfulfilled orders , allowing for easy corrections if a buyer selects the wrong shipping rate or if changes to the order require updates to shipping details. Plus, add, remove, or modify discounts as needed.
Manage your inventory by customising columns, saving filters, and setting sort orders to suit your inventory needs, all conveniently accessible at the top of the Inventory page .
Receive Shopify-suggested shipping service recommendations for each order, saving you time when purchasing shipping labels.
Now accessible on Shopify Shipping, USPS Ground Advantage offers an easy, affordable, and reliable shipping solution, delivering packages in 2–5 business days while saving up to 86% compared to standard retail rates .
Benefit from cost-effective ground delivery with UPS Ground Saver , featuring Monday to Sunday deliveries, door-to-door tracking, and no volume commitments, helping you lower shipping costs effectively.
Outsource your US fulfillment with ease using the Shopify Fulfillment Network . Connect your store to Flexport in a few clicks, track orders in Shopify, and save up to 10% on your first inventory batch.
- Headless
Optimise performance using Subrequest Profiler to delve deep into query performance and eliminate bottlenecks or cache issues.
Pinpoint errors effortlessly with Hydrogen's channel , which provides one-click access to the root cause of errors through source maps in your browser.
Deploy hassle-free with h2 deploy from the CLI or integrate with any CI/CD system. Ensure bug-free releases with enhanced support for automated end-to-end testing across platforms.
Share Hydrogen storefront previews with tokenized links , allowing anyone to view deployments without admin access.
Keep your project up-to-date with 'h2 upgrade' , ensuring critical dependencies are updated along with a custom migration guide.
Enjoy a mirrored runtime environment between Hydrogen's development server and Oxygen, ensuring consistency in deployments.
Utilise the Customer Privacy API on Hydrogen to manage consent flows and honor privacy preferences across your storefront.
Leverage the stable release of the Customer Account API to create tailored experiences for customers, including B2B interactions, and maintain authentication across storefronts.
Case studies
Since reimagining their store with Shopify and Hydrogen , luxury fashion brand Nour Hammour has generated a 63% year-over-year increase in conversion rates.
Development agency Form Factory helps Solo Brands seamlessly integrate three brands on a single platform using metaobjects, Hydrogen, and Oxygen.
- For developers
Gain insights into the performance of your marketing efforts within and beyond Shopify by tracking app and theme install events directly in Google Analytics.
Boost your productivity with the new Shopify Keyboard , powered by Keychron, delivering a satisfying typing experience. Elevate it further with the sleek Shopify Keycap.
Themes
New theme blocks in developer preview
Reduce repetitive tasks by defining theme blocks once and utilizing them across multiple sections, eliminating redundant work.
Achieve greater design control by nesting up to eight layers of blocks . Easily edit and reorder layouts without the need for manual coding changes.
Start customizing your own designs with ease using Shopify's ready-to-use theme block presets as the perfect starting point.
Easily test Liquid code snippets or experiment with new filters using the Console REPL available in the online store editor or CLI .
Easily identify errors with comprehensive code completion , which now includes HTML tags and relevant theme checks, consolidating all LSP features within the online store code editor for seamless error detection.
Apps
Interact with metafields in the Storefront and Admin APIs using default namespaces, with reads 1.5x faster and writes 2x quicker . Additionally, control your data by granting access to individual API clients .
Shopify Functions can seamlessly manage billions of requests, catering to the needs of even the largest businesses. Moreover, it's now faster, with execution latency reduced by up to 57% .
Unlock the capability to offer more intricate shipping discounts , like percentage or fixed amount reductions on specific shipping options, as well as discounts based on buyer identity or purchase history, using the Shipping Discount Function .
The Product Discount Function now consolidates all relevant discounts into one, facilitating new discount types such as tiered promotions, volume pricing, and the ability for a single discount to have multiple effects.
The Discount Allocator Function offers tailored discount reduction logic , providing greater flexibility and control over prioritizing discounts. Available in developer preview.
Our latest GraphQL product APIs now accommodate up to 2,000 variants per product , marking a significant enhancement to Shopify's product model. This update lays the groundwork for handling more intricate catalog structures. Currently available in developer preview .
Benefit from the GraphQL Admin API 's enhanced performance, with rate limits doubled for all plans and reduced costs for paginated connections, enabling you to accomplish more efficiently.
GraphQL Codegen now supports auto-complete in IDEs for JavaScript libraries , enhancing development efficiency. Additionally, the Typescript Remix template now includes support for types for variables and return data, aiding in type safety and error prevention.
Launch GraphiQL instantly from the CLI during app development with a simple hotkey. Plus, GraphiQL now mirrors your app's data and scopes, eliminating the need for a separate tool.
Cancel orders using GraphQL , with improved performance that caters to orders of any size.
The GraphQL Admin API now supports combined listings , allowing for multiple child products to be grouped under a single parent product.
Easily integrate your apps with the admin interface using Admin UI extensions , allowing for modals with admin action extensions and inline cards on pages with admin block extensions.
Utilise Shopify's public RUM API to create custom dashboards and gain valuable insights into your store's Core Web Vitals and other performance metrics.
Third-party apps now have the capability to receive webhooks notifications whenever metaobjects they have access to are created, updated, or deleted, enhancing their ability to stay updated on relevant changes within the Shopify store.
Ensure seamless synchronisation of your discount apps with dedicated webhook topics , now dispatched whenever a discount is created, updated, or deleted.
OAuth2 Token Exchange and managed install mitigate screen flickering caused by full-page redirects during app loading, ensuring uninterrupted embedded app loading and installations.
Create seamless embedded app experiences using the fastest and feature-complete App Bridge , featuring modals, save bars, menus, POS APIs, and other essential functionalities.
Enhance your app's speed and efficiency by executing GraphQL queries directly from your embedded app's frontend, leveraging direct API access support for App Bridge .
Access an expanded library of components and APIs for building UI extensions for POS , including features like date and time pickers, barcode scanning with POS Go, and product data querying through the Product Search API.
The Polaris design system undergoes a makeover with refined token scales, enhanced component styles, simplified APIs, and new theming capabilities, offering a more fluent and efficient design journey .
Easily manage app configuration with version control and rollback capabilities. Use " shopify app deploy " to release app configurations and extensions with a single command.
Promote your app directly on the Shopify App Store homepage and soon on category pages. Benefit from increased visibility through the store's AI-powered guided search and in admin search results.
Highlight the key features of your app on the new app comparison page , showcasing why it's the perfect fit for merchants. Utilise category-specific fields to emphasise key functionalities.
Shopify App Store listings are now automatically translated into eight languages, resulting in up to 4 times more installations in non-English speaking markets.
- App store
Easily find solutions tailored to your business needs with AI-powered guidance . Simply search for topics like "simplify the returns process" or "let buyers customise products," and our new guided search will recommend the best apps and features for your requirements.
Customize your checkout with 90+ new apps added to our ecosystem since the Summer '23 Edition , offering features such as upsells, loyalty programs, post-purchase surveys, conversion tracking, and custom content.
Now, you can swiftly find popular apps by name using the global search feature in the Shopify admin , eliminating the need to switch contexts for app discovery.
Compare up to four apps side by side on the app store , evaluating them across pricing, key features, merchant ratings, and more with ease.
Enhance your store's security by reviewing an app's required permissions before installation, ensuring greater transparency.
- POS
Fulfilling online orders is now simpler for retail staff with fulfilment tasks directly integrated into the POS. Additionally, they can efficiently pick, pack, and ship orders using the new Ship from Store feature and index menu in Orders.
Manage inventory transfers between retail locations using the Stocky inventory transfers app extension . Seamlessly view incoming transfers and efficiently receive inventory directly from the Smart Grid interface .
Keep your brand front and center with a full-featured display that supports custom images or logos.
Customise your brand's receipts effortlessly with the early access to the new Liquid code editor. Personalize the presentation of printed receipts to reflect your unique brand identity.
Gain early access to one-tap digital receipts and effortlessly collect emails and marketing opt-ins by leveraging Shop Pay's extensive buyer network .
Enable the display of translated product titles, descriptions, and discounts on POS devices and receipts , effortlessly managing language preferences directly from the POS channel in the admin. Early access available.
Install and activate new UI extensions for retailers with multiple locations and hardware devices, directly from the POS channel in the admin.
Streamline setup time with the early access to the new smart grid editor in the admin. Easily configure and assign smart grid layouts per location.
Boost sales performance and reward retail staff with Send Cart . Allow staff to send customers a link to complete their order, ensuring sales are attributed to the respective retail location and staff member, incentivising them to close more deals.
Streamline the returns process in POS by selecting from a predefined list of reasons for returning an item. Capture and analyse return reasons to enhance product offerings based on customer feedback, ultimately improving the overall shopping experience.
Ensure accurate taxation for your retail sales with Shopify Tax now supported in POS, aligning with your online store rates. Correct errors swiftly by cancelling or voiding orders within 15 minutes post-transaction, without incurring additional transaction fees.
Enhance staff access security across retail locations by assigning 4, 5, or 6 digit PINs and granting staff permissions to set up POS with a single checkbox. Soon, assign staff access per-location for heightened security and tailored privileges. In early access mode.
Hardware
Retailers in the UK and Ireland now have access to an all-in-one mobile POS solution that allows them to scan barcodes, accept payments, and manage their store seamlessly from one handheld device.
Ensure account security and privacy by remotely log out any POS Go device directly from the Shopify admin, effectively limiting unauthorised access.
Accept tap, chip, and swipe payments , supported by robust Wi-Fi and Ethernet connectivity, backed by Shopify's 99.9% platform uptime guarantee .
- Apps & Integrations
Functionalities
Shopify expanded the maximum number of products you can include in a bundle from 10 to 30 . Now, merchants using Shopify Scripts can leverage Shopify's bundle offering to boost their average order value even further.
The Shopify Subscriptions app is now available in full release . Boost customer lifetime value and ensure predictable revenue by offering your products as subscriptions. Easily set up and manage subscriptions directly from the Shopify admin. Plus, empower your customers to modify or skip subscription orders conveniently from their account.
Marketing
Pull customer events from Klaviyo, Mailchimp, Seguno, and Pinterest to better understand marketing ROI across channels. Soon, surface ad cost and impression data from Google, Pinterest, Snapchat, and TikTok to further enrich your insights.
Partners can now sync cost and impression data through Marketing APIs . This helps merchants measure marketing performance across channels with more accuracy, available at various levels such as campaigns and ads.
The AI-powered shopping assistant now offers complementary product suggestions across platforms , helping shoppers discover the best products for their needs online and in the Shop app.
Sync ratings and reviews across various surfaces such as the online store, Shop app, and Shopify Collective using partners like Yotpo , Loox , Judge.me , Okendo , and Stamped.io . Plus, replies to reviews in Shop now sync across channels , powered by metaobjects for improved data management.
Shop app generated reviews in your online store now feature a Verified by Shop badge , reassuring customers of the authenticity and reliability of the reviews.
Channels
Sync inventory levels in real time from fulfilment locations to each regional marketplace, such as Amazon France, Amazon Canada, Walmart US, eBay Japan, and others, ensuring accurate inventory management for every product.
Configure a minimal set of fields and let Shopify Marketplace Connect automatically calculate and populate the extensive range of required fields , streamlining your apparel listing process.
Case Study: Water filtration company Blu Technology optimized their channel management by centralising their orders and reporting. They experienced an impressive 258% growth while successfully preventing $40K in fraud .
US only (some also available in Canada and UK)
TikTok Shop is now open to all US businesses. Sync your products, engage your community, and convert customers— all on one platform . Manage orders seamlessly in Shopify.
Easily track orders from Shopify Collective with new timelines . Follow your order's journey from payment to fulfilment and cancellation requests.
Explore thousands of brands on Shopify Collectives with better filters and detailed supplier info to expand your product assortment. Narrow your search by price, category, margins, and free shipping. Assess quality with verified ratings.
Effortlessly manage and discover creators with Shopify Collabs . Use intuitive filters and search options to find creators across platforms. Save time with automatic commission processing via Shopify Billing , and access creator info and collaboration history in one consolidated profile . Streamline approval processes by managing applications in bulk, and organise all creator connections in one table. Customise commission rates and discounts based on customer segments to boost sales.
Smarter algorithms maximise performance on top ad platforms, often doubling audience size with improved custom Retargeting Boost lists in V2.2 . Additionally, benchmark your ad performance using Shopify Audiences , comparing key metrics and separating seasonal trends from campaign performance with historical data.
Expanded Reach with Shop Campaigns : Attract customers across various channels, including the Shop app, web, Meta, and Google, while maintaining a fixed cost per acquisition for orders.
Gain real-time estimates and insights into new customer acquisition, sales, and return on spend with advanced analytics, allowing for better understanding and optimization of campaigns.
Utilize Shop Minis for shoppable videos and product recommendation quizzes to boost engagement. Additionally, increase order conversion by allowing Shop account holders to sign in on lead capture form , speeding up checkout.
- Finances
Taxes
Shopify now offers detailed VAT registration guidance for merchants in France, Germany, and the UK , ensuring compliance and meeting platform requirements for selling on platforms such as Meta and Pinterest.
Merchants can now enhance customer service by issuing, tracking, and accurately reporting store credit with the new Store Credit Primitive and API , available in developer preview.
Integrate your preferred tax service into Shopify's commerce tools with the Shopify Tax Platform . Our first partner, Vertex , is now available, with more partners on the way.
Shopify Tax can assist businesses selling into the United States by helping determine sales tax liability, accurately collecting tax, and saving time on filing with custom reports.
Ease your tax reporting burden with Shopify US sales tax report , available for annual, quarterly, and monthly filings. Simply select your state and filter by the required filing period to access a comprehensive report, detailing data at the state, county, and city levels.
Funding
Discover the next phase of Shopify Capital , offering tailored financing options for growing businesses. With three new products - Capital Loans and Cash Advances, Term Loans, and Line of Credit - eligible Shopify merchants can access flexible funding solutions directly from their admin.
Prepare for unforeseen expenses with Shopify Line of Credit , offering flexible financing solutions . Request funds whenever needed, pay interest solely on utilised amounts, and replenish as you repay.
Access business financing tailored to your needs with Shopify Term Loans . Customize your offer and establish a payment schedule aligned with your operations. Enjoy the benefits of no credit checks and no unexpected fees.
Earn an annual percentage yield (APY) on all funds in your free Balance account with Shopify. There's no minimum balance or limit to your potential earnings.
Automatically sync invoices from Gmail, QuickBooks Online, or Stocky to save time paying bills . Owners can grant staff access to handle payments, and receive notifications when bills are paid.
Automatically set aside estimated sales tax in a dedicated Balance account to better manage taxes and cash flow. This feature is available for sales tax collected on payouts from Shopify Payments and Shop Pay Instalments .
- Easter Eggs & Extra Perks
Empower modern shoppers with the Planet app from Shopify , offering a carbon-neutral shipping option to promote sustainability , build brand loyalty, and make a positive impact on the environment.
Shopify also released a chill game to celebrate this Winter Edition release!
Uff, that was a long one...
Not sure if you're going to read it all, but I hope this helps you find the most interesting features Shopify released and quickly get up to date with all the news. I know - at this point, keeping up with all Shopify new features is its own full-time job 😅.
agency in CZ and SK
