Originally published on LinkedIn in June 2025, shortly after OKAY's collapse. OKAY Is Gone. Nobody Is "Too Big to Fail". Not Even You! The story of OKAY's collapse has received...
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This internal memo was sent by Tobi Lütke in April 2025. 📝 Editor's note (2026): This memo has become one of the most cited documents on AI in the workplace....
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Written in June 2024, during the post-COVID market correction period. 📝 Editor's note (2026): In 2026, AI is truly the dominant topic in e-commerce — but the business fundamentals in...
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Originally published on LinkedIn, November 2023, shortly after the Shopsys–SGA merger. The company I founded got acquired. Now what? Sounds Good Agency | Shopify Experts (SGA) just merged in October...
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Originally published on LinkedIn, July 2023. Clash of Titans: Shopify vs Magento / Adobe Commerce This article was originated by a lively discussion on a Facebook group. TL;DR - I...
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Originally published on LinkedIn, May 2023. Mastering E-commerce: 36 Valuable Lessons From My Experience Working with 20 Shopify Clients Have you ever wondered what it takes to build a successful...
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[ARCHIVE: Early reflective post from 2016, predating Sounds Good Agency. Published for historical completeness.] Originally published on LinkedIn, September 2016. How to get lost and find the way back home?...
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