Shopify Email Is Here. Free Until October 2020! Completely.

From customizable templates to tracking. Shopify Email gives you a simple tool for building lasting relationships with your customers. And you won't need any marketing or design experience. You'll look like a pro.

The role of email as a direct communication channel with your customers has never been more important. And in this period of uncertainty, email marketing is quite literally a lifeline for many businesses. All of us need, especially now, to build and maintain a relationship with our customers. That's exactly why Shopify is launching Shopify Email for all merchants, free until October 2020.

Email and your online store are the only two channels through which you have full control over building a relationship with your customers. Now both channels can work in harmony with each other. Shopify Email is part of your Shopify admin and essentially functions as an extension of your store.

Right now it's important to proactively share updates and changes, helping to reassure your customers and maintain the relationship you've worked so long to build.

Target specific customer groups with specific content

Winning customers isn't easy. Once you've caught their interest, keeping them is another never-ending challenge. Email marketing helps you not only increase new sales, but also cultivate relationships with your existing customers. It also boosts repeat sales. What's more, it's a channel that isn't subject to another platform's whims. So why is it so popular among Shopify users?:

• Your customers will read exactly the emails they need. Shopify Email lets you segment your email list. That way you can build tailored campaigns for specific customer groups. It pays off. 56% of customers confirm they open at least half of the emails they receive, a level of engagement that's unique to email.
• Customers like receiving relevant emails. Email consistently delivers a strong return on investment. 59% of customers prefer email over any other channel. And most shoppers appreciate hearing about discounts and new products through their email.
• Email is a channel you're in control of. Your email list isn't subject to any unexpected outside changes. And in uncertain times, email is a reliable way to reach customers directly, even when they can't visit you in person.

Creating a campaign is incredibly simple

Shopify Email is built so you don't need any marketing or design skills. Smart templates automatically pull your logo, colors, and products straight from your store. So you won't waste time on design. The templates do it for you.

What's more, you can customize the templates yourself. Pre-set sections make editing easy. You can easily change the text, buttons, images, and other properties, shaping the campaign to your liking. The campaign you're creating is also saved automatically, so you can come back to it anytime.

Send with confidence

With Shopify Email, you send campaigns directly through your own domain. This strongly reinforces your brand and helps you avoid spam filters.

You can send up to five email campaigns a week to as many as 20,000 subscribers at once. If you have more subscribers than that, you can create customer groups and send each group a different campaign. That way you make sure the right email always reaches the right person. Or you can simply split your list into several smaller groups.

Before you actually send anything, you'll of course be able to see exactly how your campaign will look to customers in their inboxes.

Improve campaigns based on analytics

You'll send and track your campaigns from the same place where you manage your products, customers, and other marketing campaigns. Analytics tools give you insight into how your campaigns are performing, so you can keep improving them over time.

And the price?

Shopify Email will be completely free until October 2020. After that, you'll be able to send 2,500 emails a month for free. If you go over that number, the price you'll pay will be $1 USD for every 1,000 emails sent.

More improvements are already planned.

Thanks to the accelerated rollout of Shopify Email for everyone, Shopify is working hard to add new tools that will make the service even more effective. Coming soon: the ability to schedule email sends, multi-purpose built-in templates, and settings that will make your campaigns even faster to put together.

And what about the downsides?

Of course, nothing is without flaws, and there's always room for improvement. As robust a solution as Shopify Email is, it does (for now) have a few rough edges. Advanced automation features are still missing, such as welcome series for newsletters, birthday campaigns, or abandoned cart alerts.

If you're looking for a more robust and advanced service, check out Klaviyo. It's a very sophisticated service, and currently the best solution for email marketing on Shopify. It's easy to integrate and is purely specialized in email marketing for e-commerce.

I want to try Klaviyo

You'll find Shopify Email in your Shopify admin, in the Marketing section. With Shopify Email available in the same place as the rest of your business, you'll have more time to focus on what matters most - your customers.

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