In the past, the busiest place to build a shop was the town square. Today, that place has become social media.
Shopify began its partnership with Facebook in 2015. Through this, it wants to offer its clients the best possible multi-channel shopping experience. It is also one of the first platforms to support this new type of mobile-first shopping experience.
Facebook Shops is essentially a simplified version of your Shopify store that runs on Facebook and Instagram. Customers can find and buy your products in the apps they use on a daily basis. The shopping experience is fast, smooth, and native to each platform on any device. Checkout itself takes place in your Shopify store. Facebook Shops thus offers a smoother shopping experience for your customers, and in turn strengthens your relationship with them.
There's no need to worry about managing both sales channels. Facebook Shops is continuously synced with your Shopify store. All your products, inventory, and back office stay safe even as you sell across several channels at once.
A new way to sell:
It's simple and free. You can customize Facebook Shops to give it the look and feel of your Shopify store. You can group products into collections to help customers discover products more easily. You'll manage purchases across sales channels from one place - your Shopify admin.
Get ready:
Facebook Shops will become available over the coming months. Get ready by setting up the Facebook channel in your Shopify admin. This will let you connect your store with Facebook and set up Facebook Shops as soon as it becomes available.
Your customers will find Facebook Shops on your Business Facebook page or on your Instagram profile. Other options include Stories or Ads. From these places, customers can browse, save, or buy products directly.
Communication with your customers can take place through WhatsApp, Messenger, or Instagram Direct. In the future, it will also be possible to shop directly through these chats.
We're here for you. You can contact us or leave a comment below the article. And if you don't have Shopify yet, nothing could be easier. Try it free for two weeks.
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