[ARCHIVE: Agenda for Czech Online Expo 2025, which has already taken place. Information about the program and booths is historical.]
Originally published on LinkedIn in February 2025.
Czech Online Expo 2025
At events packed this full, it's important to carefully select the talks so you don't miss the chance to enjoy live the BEST content that can move your business forward.
So I'll steal a bit of my free time and write you about what I'd like to check out (if I didn't have to spend the whole day in enthusiastic discussions about Shopify at our booth 😅).
It's a really tough task, because I want to pick just one talk for each time slot – and often several great talks run at the same time. If I don't mention yours specifically, please don't be upset with me (sorry, Jan Řezáč, Eva Šípková, and Jan Kvasnička). 🙏
Wednesday – Day One
09:30 (BASE stage) – Imrich Kovaľ – Omnichannel manual for your business in 2025
10:30 (Kaleidoskop stage) – Václav Macíček – Managing e-shop development without chaos: Our tools and tricks
11:30 (COE stage) – Honza Bartoš – The real performance of Meta ads lies outside them
12:30 (BASE stage) – Monika Nadova Kroslakova – Mechanistic vs. organically-driven companies – Teal revolution for the new generation
And then comes the "worst" time slot of all – 13:30. I'd love to listen to Michal Mervart, Radek Klouda, Dominik Neckář, and Martin Bednar SalesKick. Each of them is a major specialist in their field!
But Michal, founder of Mime Digital and long-term partner of Shoptet, will be speaking about Shopify, and that personally interests me enormously. For the past 9 years I've been building Shopify's authority in the Czech Republic. And so it brings me great joy that others are now talking about Shopify without me, and the market is recognizing the relevance of this platform.
So... 13:30 (COE stage) – Michal Mervart – Why even large companies choose Shoptet and Shopify instead of custom e-shops
14:30 (Kaleidoskop stage) – Dominik Neckar, Steffen Saemann, and Stefan Sarvas – Panel discussion
15:30 (Děkovačka stage) – Petr Bernadič – Leadership innovation for achieving results
16:30 (Kaleidoskop stage) – Jan Jelinek – How Alensa successfully expanded to 31 markets and you can too
After so much intense content you certainly deserve to unwind a bit – so definitely go to the afterparty at 18:30. I'm sure Ondřej Ratajský has come up with something amazing again this year. Last time I even got a selfie with Jirka Procházka!! 🥊 Man, I can't take photos! Jirka, come back this year! I've been working on my selfie skills and I even have an iPhone 16 Pro so I don't mess it up again 😂
Thursday – Day Two
08:30 (SmartEmailing stage) – Lukáš Pítra – Customer experience in Czech e-commerce
09:30 (Shoptet stage) – Jitka Dvorakova – How to manage growth in e-commerce
10:30 (BASE stage) – Filip Hatiar – How Dedoles went global with Amazon
11:30 (SmartEmailing stage) – Michala Pítrová – How to have awesome CX? Find out!
12:30 (Děkovačka stage) – Jana Kastnerová – Self Care: we know it but we don't live it
13:30 (Kaleidoskop stage) – Alexander Bruna – Master strategic AI management in creative and advertising
14:30 (Děkovačka stage) – Petr Kasa – Steps to (un)success in modern medicine: What lessons has history brought us? And what can we look forward to in the near future?
15:10 (Partner stage) – Petr Krakowczyk, Tomáš Kohút, Petr Boros – Big E-shop Test 2025: Current state and standard in Czech e-commerce. Visit our booth (located at D8) and discuss the topics that interest you over a glass of prosecco. 🥂
This list is very subjective, I know. It comes from my personal interests. I'm sure the ideal program will be slightly different for each of you. That's exactly why the expo is designed so that everyone can find the right thing for themselves!
In any case – which talks are you definitely planning to attend? Let me know!
P.S. If you don't find me in the audience at any of these talks and you want to chat, stop by the Shopsys / Sounds Good Agency | Shopify Experts booth (D8), where I'll be surviving the whole day on caffeine and positive energy. 🫶 Book a meeting with one of our experts ☝
agency in CZ and SK
