Facebook Shops - expand your e-shop on Facebook and Instagram
In the past, the easternmost place for building a shop was the square. Today, social media has become such a place.
Shopify started working with Facebook in 2015. In this way, it wants to offer its clients the best possible multi-channel business experience. It is also one of the first platforms to support this new type of mobile-first shopping experience.
Facebook Shops is actually a simplified version of your Shopify e-shop that works on Facebook and Instagram. This way, customers can find and buy your products in the apps they use on a daily basis. The shopping experience is fast, smooth and natural on any platform on any device. The checkout itself takes place in your Shopify store. Facebook Shops thus offers the possibility of a smoother shopping experience for your customers and thereby strengthening your relationship.
There is no reason to worry about managing both sales channels. Facebook Shops is constantly synchronized with your Shopify store. All products, the warehouse and the back office will thus remain secure, even though you sell on several channels at the same time.
New way of selling:
It's easy and free. You edit Facebook Shops and give it the look and feel of your Shopify e-shop. You can group products into collections to help customers discover products more easily. You will manage purchases across sales channels from one place - your Shopify admin.
Facebook Shops will be available in the coming months. Prepare by setting up a Facebook channel in your Shopify admin . This will allow you to connect the e-shop with Facebook and set up Facebook Shops as soon as it becomes available.
Your customers can find Facebook Shops on the Business Facebook page or on the Instagram profile . Another option is Stories or Adds . From these places, customers can search for products, save or buy directly.
Communication with your customers can take place via WhatsApp, Messenger or Instagram Direct. In the future, the possibility of shopping directly through these cottages is also planned.
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